The Crave Group
 | |
| Company type | Private company |
|---|---|
| Industry | Food and beverage, Entertainment, Retail |
| Founded | August 5, 2019 |
| Founder | Dheeraj Singh, Rasheed Mansoori, Rashid Mansoori, Sapna Singh |
Area served | India |
| Products | Ice cream, desserts, sweet corn, confectionery, indoor games and entertainment attractions |
| Brands | CraveCream, CraveCorn, CraveCandy, CraveZone, Crave Horror House |
| Website | thecravegroup |
The Crave Group is an Indian food and entertainment company founded on 5 August 2019 by Dheeraj Singh, Rasheed Mansoori, Rashid Mansoori and Sapna Singh. The company develops and operates a portfolio of brands focused on food, confectionery, family entertainment and immersive experiences within shopping malls and commercial destinations.[1]
Its portfolio includes CraveCream, CraveCorn, CraveCandy, CraveZone and Crave Horror House. The company's offerings include ice cream, chocolate fountains, milkshakes, bakery products, flavoured sweet corn, confectionery, indoor games, children's rides and immersive horror attractions. The group also offers partnership and franchise opportunities for mall operators and business partners.[2]
History
The Crave Group was founded on 5 August 2019 by four entrepreneurs. Starting with a food stall concept centred on chocolate fountain experiences, the company expanded its portfolio to include food retail and entertainment concepts for shopping malls.[3]
In 2020, the company expanded CraveCream and CraveCorn across Maharashtra and Kerala. In 2021, it launched Crave Horror House, an attraction featuring animatronic technology and special effects. In 2022, CraveCandy and CraveZone were added to the company's portfolio.
The company reports a presence in more than 40 mall locations across over 12 Indian states.
Brands
| Brand | Description |
|---|---|
| CraveCream | A dessert brand offering ice cream, chocolate fountain experiences, milkshakes and bakery products. It was formerly known as The Chocolate Tap. |
| CraveCorn | A sweet corn brand offering corn-based snacks with a range of masala flavours. It was formerly known as Wow Corn. |
| CraveCandy | A confectionery retail brand offering candies and sweets, particularly in shopping malls. It was formerly known as Candy World. |
| CraveZone | An entertainment brand featuring indoor games, children's rides, trampolines, doll-catching machines and other recreational activities. |
| Crave Horror House | An immersive horror attraction for entertainment venues and shopping malls, incorporating animatronics, sound effects and special effects. |
Business model
The Crave Group operates food outlets, kiosks and entertainment attractions in shopping malls and other commercial destinations. Its business formats are designed for different spaces, including food courts, mall walkways, atriums and family entertainment zones.
The company also works with mall operators and prospective franchise partners to expand its brands into additional locations.
Founders
Dheeraj Singh
Dheeraj Singh is a Director and Co-Founder of The Crave Group. His role includes involvement in the company's operations, business development and partnership opportunities.
Rasheed Mansoori
Rasheed Mansoori is a Director and Co-Founder of The Crave Group. His role includes involvement in brand strategy, business development and the company's expansion.
Rashid Mansoori
Rashid Mansoori is a Director and Co-Founder of The Crave Group. His role includes involvement in operational management and the consistency of the company's brands and outlets.
Sapna Singh
Sapna Singh is a Director and Co-Founder of The Crave Group. She is involved in the company's leadership and the development of its food and entertainment portfolio.
Operations
The Crave Group serves customers through its food and entertainment brands in shopping malls and family destinations. Its portfolio combines food retail, confectionery and recreational attractions under a single group.
The company reports more than 40 mall locations across over 12 Indian states and continues to offer partnership opportunities for new locations.